With the increase in popularity of social media and UGC, media platforms need to moderate the level of noise according to the values of their community. This is not an easy challenge as media platforms need to find the right balance between consumer freedom and brand protection.
This can only be achieved by ensuring that content is relevant and appropriate to the community. Content moderation has grown more complex as UGC gained significant popularity. Traditional in-house moderation teams, if even established, have proven to be resource heavy, costly and inefficient in handling the deluge of content. The threat from malicious users leaving racist, abusive and profane comments or loading links to inappropriate content (such as gambling and pornographic sites) is very real.
| As media and corporate business platforms leverage themselves as attractive and advertising worthy channels, they need to protect themselvs and their brands against any negative associations and brand abuse. |
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ConTrust offers a technologically advanced and cohesive SaaS (Software as a Service) solution that enables media platforms to moderate their content in real-time according to their platform values
. The solution is able to identify content threats including profanity, pornography, racism and brand abuse, and block these threats according to levels defined by the platform owner.