Solution

• Liability Issues
• Advertiser Confidence
• Security Threats
• Reputation Management

• Liability Issues

   

  Media platforms, by their very nature, open themselves up to the public and as such are vulnerable to the potentially illegal activities and behavior by their users. User agreements do ban specific illegal activities from sites,   but each site is allowed to decide for itself how specific illegal activities will be stopped. High profile and large sites face an enormous challenge in trying to monitor and halt this activity and controls such as age verification and access control can be circumvented by users. The reality is that liability issues have made their way into cyberspace as witnessed by a round of lawsuits filed in late January 2007 against social networking sites that allege the sites failed to protect minors.
  ConTrust offers an effective and innovative solution that addresses this issue head-on and provides the protection that platform owners seek. 

• Advertiser Confidence

   

  The digital age has ushered in a plethora of innovative advertising opportunities to marketers, and platform owners, searching for ways to monetize on this new medium, are realizing new revenue streams by providing high-value advertising inventory. The ability to reach a large segmented audience is mind boggling and tempting. However, the new medium has brought with it new challenges. Brand control, possible exploitation and brand reputation are just a few challenges that plague advertisers with this new medium. Advertisers are not normally risk takers and are uneasy about exposing their brands on platforms that do efficiently address the potential for brand abuse and commercial exploitation. ConTrust provides a cost effective and easy to use solution that enables platform owners to offer their inventory safe in the knowledge that brands are protected from malicious intent or reputation abuse.

• Security Threats

   

  With social media marketing becoming a popular way for individuals and companies to increase their online presence, it's critical for everyone to be aware of the security vulnerabilities that are intrinsic to the public sharing of information in this type of format. Exposing users, both private and corporate, to security risks such as viruses, phishing and spam is risky especially as people tend to feel very secure and insulated when using social media applications. Negative experiences will drive users away and will result in a damaged reputation, distrust and consequent loss of revenue.
  ConTrust offers a cost-effective and easy to use solution that detects and neutralizes a wide range of security threats.

• Reputation Management

   

  Many organizations and advertisers are keen to participate in social media platforms such as blogs, forums and social networks but have very real concerns about protecting their brand and that of their clients. The growth of the medium has created immense challenges for companies trying to monitor their on-line reputation. Reputation Management is an area of concern to many corporate executives and many companies are implementing reputation management programs. However, these can be very time consuming. To counter this hesitation, ConTrust offers a simple and effective solution that provides companies with the ability to monitor their reputation on their corporate blogs and wikis. In addition, media platform owners can use the solution on their own platforms to increase the attractiveness of their platforms to users by decreasing the threats – a move that will positively impact on their own reputation.