In the past, moderation and the related tools are often just an afterthought to media platform development. Many considered it to be a ‘fixed cost’ and systems were designed as mainly defensive with no potential applications to manage content quality and assist with platform growth.
| ConTrust believe that with the right design and preparation, moderation tools and staff can deliver even greater success to content reliant projects, while finding the right balance between consumer freedom and brand protection. |
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The ConTrust solution offers:
Detection Technology
Traditional security threats such as viruses and malware are the first culprits to be detected and blocked by the ConTrust technology. Other threats such as phishing and spam are treated the same way.
The ConTrust solution is dynamic in that it adheres to user defined parameters in the way it detects and blocks a full range of the more sinister content threats such as commercial exploitation, obscenity, profanity, brand abuse, and racism. Companies are empowered to govern the content on their site without the need for rigid control.
SaaS Solution
ConTrust is offered as SaaS (Software as a Solution) which saves clients the hassle of installation and periodic updating normally required with other solutions. This cost effective architecture permits the offering of pay-as-go and subscription options.
Learn, Share & Leverage
There are multiple benefits to ConTrust being offered as SaaS (Software as a Solution). The SaaS architecture enables ConTrust to provide a broader and more effective detection method based on the “birds-eye-view” network effect. By processing more content, constantly learning new problems, and detecting a wider range of threats, ConTrust is able to share its findings and leverage this knowledge to improve its detection capabilities.
Management and Control
The majority of solutions on offer today are based on moderation teams who personally check and pass or fail content according to a range of moderation guidelines. This approach is labor intensive, costly and complicated to manage. The ConTrust solution enhances the capabilities of moderation staff by making their task easier through the presentation of pre-processed content that is assigned predetermined risk levels. An intuitive interface displays results of the automatic solution for the moderators to approve or disapprove. ConTrust realizes that ‘one size does not fit all’ so clients are allowed to calibrate their needs and profiles to suit their moderation needs. This ConTrust hybrid solution offers an effective combination of automatic and human moderation.
Multi-Media Analysis
Content can be divided into three groups, textual, visual or aural. Within these groups users will encounter text, images, sounds, videos and animation, many of which are very difficult to analyze for unacceptable content. For example, until today it has been difficult for a computer to differentiate between a photo of a woman in a bikini and pornography. The ConTrust solution incorporates the latest technologies and is capable of analyzing and detecting suspect content throughout the complete range of multi-media.
Fully configurable
The ConTrust system was designed with flexibility in mind. Clients have the option of using the default configuration or they may choose to calibrate the levels of moderation required to suit their platforms values and standards.